"The seemingly paradoxical dispositions of these artists are reflective of their effort to simultaneously navigate the art world and  the social media in tandem. On one hand, there exists a utopian vision for art on the internet based on sharing: a world where intellectual property is part of a commons, were authorship is synonymous with viewership, and where distinctions between art and everyday life are fluid. On the other hand, there is the competitive art market, where an unprecedented number of artists use marketing and business strategies like mini-corporate brands to develop their online specific personas and their output (…) for maximum attentions and successful carreers."

Brad Troemel, "Art after Social Media", in Omar Kholeif, You Are Here: Art After the Internet, ed.Omar Kholeif, 2018

 

 

 

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